Privacy Policy

Last updated: 01 November 2026

Information we collect

When you use TrueCompare, we may collect: the search queries and product URLs you submit; basic technical data such as your IP address, browser type, and pages visited (for security and analytics); and any information you voluntarily submit through our contact form or price alert sign-up (name, email).

How we use this information

We use this data to run the comparison engine, prevent abuse (rate limiting, fraud prevention), improve our product listings, and respond to enquiries. We do not sell your personal information.

Cookies and advertising

TrueCompare uses Google AdSense to display advertisements. Google and its partners may use cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalized advertising by visiting Google Ads Settings.

Affiliate links

Some outbound links are affiliate links. Clicking them may set a tracking cookie on the seller's website; TrueCompare does not control that seller's cookie practices. See our affiliate disclosure.

Data retention

We retain price history and click logs for as long as needed to operate and improve the service.

Contact

Questions about this policy? Email contact@truecompare.in.